Farah Menswear SS26 Campaign

Farah is a British menswear brand with a strong graphic identity, blending heritage references with a contemporary, street-aware sensibility. The brief for the Spring / Summer 25 motion campaign was to create a stylised behind-the-scenes hero film for the launch, supported by a suite of standalone social reels that echoed the campaign through bold, attention-grabbing hooks.

Shot on location at a soon-to-be-closed brutalist sports facility, the films lean into grit and immediacy — using grain, kinetic movement, and candid camera work to create the feeling of an unfiltered glimpse behind the shoot. Textures gathered from the building itself were reworked into geometric overlays, reflecting the sharp angles of the architecture and reinforcing the campaign’s visual language.

Alongside the hero films, a fast-moving social shoot around Farah’s Covent Garden store extended the campaign into a more public, street-level context, maintaining cohesion across a wide range of outputs.