Once, Forever Campaign

Davines is an Italian haircare brand known for combining high-performance products with sustainability, craft, and a deeply human approach to beauty.

The brief was to develop a visual treatment for the Once, Forever Global 2026 campaign that could scale across a wide range of outputs—from the hero film and marketing materials to social and long-form educational content—while remaining cohesive and rooted in the brand’s philosophy of individuality and authenticity.

The campaign was built around a stylised street-photography language, using reflections, obstructions, and found surfaces to create imagery that felt candid and tactile. A focus on in-between moments allowed personality and movement to surface naturally, reinforcing the idea of creating hairstyles for people, not on people. Strong visual coherence and colour accuracy across all departments ensured the work remained unified and intentional, despite the breadth of deliverables.