Worldwide Hair Tour
Davines
DoPArt DirectionEdit
The WorldWide Hair Tour is an international live platform celebrating progressive hair artistry, with Tom Connell’s finale show designed as a centrepiece moment for audiences around the world.
Created for the large-scale screen experience at Tom Connell’s closing show, the film follows the making of a magazine—from initial inspiration through styling, image-making, and final assembly—mirroring the structure of the physical publication placed on each attendee’s seat. The narrative unfolds in chapters, building anticipation for the show before moving through beauty features, interviews, and cinematic interpretations of Tom’s photography.
The film balances fashion imagery, documentary moments, and narrative pacing to hero Tom, the creative process, and the characters featured throughout the magazine. Shot as a hybrid of behind-the-scenes observation and stylised storytelling, the work culminates in a heist-like final sequence as the magazine is completed and delivered in time for the show—blurring the line between live performance, print, and moving image to create a cohesive, immersive experience.





















Credits
Hair Art Director
Tom Connell
Director
James Cox
DoP
James Cox
Edit
James Cox
Motion Graphics
James Cox
First Assistant Camera
Andre Vasiljev
Hair Team
Nadina Ray
Andrea Reiss
Alessandro Tammaro
Behind The Scenes Video
Randy Taylor @ Hairbrained